Our latest articles

Wine Fair Merchandising: Should Headquarters Plan the Aisle Down to the SKU?

Every fall, the French 'Foire aux Vins' wine fairs held by supermarkets transform the wine aisle in just a few days. Between local SKUs, fast-shrinking stock and in-store team expertise, how far should headquarters go in guiding shelf placement? We take stock, look at the arrival of alcohol-free wines, and explore what AI and 3D simulation can bring to the table.

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Retail VR & generative AI: save 80% of the time spent on your planograms

AI and large language models are transforming the merchandising chain, from planograms to POS materials. Here is how to automate your store layouts, personalize at scale, and free your teams from repetitive tasks.

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Wine Fair Merchandising: Should Headquarters Plan the Aisle Down to the SKU?

Actualité

Erwan Krotoff

Wine Fair Merchandising: Should Headquarters Plan the Aisle Down to the SKU?

Every fall, the French 'Foire aux Vins' wine fairs held by supermarkets transform the wine aisle in just a few days. Between local SKUs, fast-shrinking stock and in-store team expertise, how far should headquarters go in guiding shelf placement? We take stock, look at the arrival of alcohol-free wines, and explore what AI and 3D simulation can bring to the table.

Pet Store Merchandising: How to Optimize Pet Food, Pet Care and Accessories Aisles

3D Merchandising

Erwan Krotoff

Pet Store Merchandising: How to Optimize Pet Food, Pet Care and Accessories Aisles

Pet store merchandising in 2026: how can you optimize pet food, pet care and accessories aisles with 3D simulation? A complete guide for Maxi Zoo, Animalis, Tom&Co and pet food manufacturers.

Retail VR & generative AI: save 80% of the time spent on your planograms

3D Merchandising

Erwan Krotoff

Retail VR & generative AI: save 80% of the time spent on your planograms

AI and large language models are transforming the merchandising chain, from planograms to POS materials. Here is how to automate your store layouts, personalize at scale, and free your teams from repetitive tasks.

Sports and outdoor merchandising: how to optimize seasonal shelves with 3D

3D Merchandising

Erwan Krotoff

Sports and outdoor merchandising: how to optimize seasonal shelves with 3D

Sports and outdoor merchandising in 2026: extreme seasonality, widely varying store formats, cross-merchandising — how 3D simulation is transforming shelves at Decathlon, Intersport, and Sport 2000. A complete guide.

Pharmacy merchandising: how 3D optimizes parapharmacy and pharmacy aisle layouts

3D Merchandising

Erwan Krotoff

Pharmacy merchandising: how 3D optimizes parapharmacy and pharmacy aisle layouts

Pharmacy merchandising: how 3D optimizes parapharmacy (health and beauty) and pharmacy aisle layouts. Planograms, guideline validation, Bioderma and MAM Baby cases. The complete 2026 guide.

Retail and CSR: How Can You Measure the Environmental Impact of Your Merchandising Operations?

3D Merchandising

Erwan Krotoff

Retail and CSR: How Can You Measure the Environmental Impact of Your Merchandising Operations?

How can you measure and reduce the environmental impact of your merchandising operations? POS displays, prototypes, travel — the 2025 CSR guide for trade marketing and merchandising teams.

Checkout Area Merchandising: How to Maximize Impulse Sales with 3D Simulation

3D Merchandising

Erwan Krotoff

Checkout Area Merchandising: How to Maximize Impulse Sales with 3D Simulation

Optimize checkout area merchandising to maximize impulse sales in 2026: shopper psychology, mistakes to avoid, 3D simulation and virtual studies. The complete guide.

Product Launches in Mass Retail: The Complete Guide to Data-Driven Shelf Placement

3D Merchandising

Erwan Kotoff

Product Launches in Mass Retail: The Complete Guide to Data-Driven Shelf Placement

The complete 2026 guide to a successful product launch in mass retail: planograms, 3D buyer pitches, in-store rollout and compliance measurement. From design to execution with Retail VR.

How Do Heat Waves Impact Shopping Habits and Merchandising?

3D Commerce

Erwan Krotoff

How Do Heat Waves Impact Shopping Habits and Merchandising?

A prolonged heat wave reshuffles the deck on the shelf. We break down its effects on purchases, out-of-stocks and store teams, and how to anticipate them more effectively.

Trade marketing: how to structure your merchandising recommendations for the on-trade channel

3D Merchandising

Erwan Krotoff

Trade marketing: how to structure your merchandising recommendations for the on-trade channel

Trade marketing for the CHR channel (cafés, hotels, restaurants, aka on-trade/HoReCa) in 2026: structure your merchandising recommendations, win over distributors and steer field execution.

The DIY Market in 2026: Pressure on Margins, the Battle for Merchandising

3D Merchandising

Erwan Krotoff

The DIY Market in 2026: Pressure on Margins, the Battle for Merchandising

Merchandising in Home Improvement Supermarkets in 2026: Seasonal Challenges, Shelf Optimization, 3D, and Market Data. A Guide for Leroy Merlin, Castorama, and Bricomarché.

‍What is a merchandising portfolio, and why should you create it in 3D?

3D Merchandising

Erwan Krotoff

‍What is a merchandising portfolio, and why should you create it in 3D?

The Complete 2026 Guide to Creating an Effective 3D Merchandising Catalog: 5 Key Components, Cloud Distribution, and In-Store Integration. Standardize and Accelerate Shelf Execution.

The Retail VR

Our latest articles

Wine Fair Merchandising: Should Headquarters Plan the Aisle Down to the SKU?

Retail VR & generative AI: save 80% of the time spent on your planograms

Our selection of articles

All our blog posts

Wine Fair Merchandising: Should Headquarters Plan the Aisle Down to the SKU?

Pet Store Merchandising: How to Optimize Pet Food, Pet Care and Accessories Aisles

Pet store merchandising in 2026: how can you optimize pet food, pet care and accessories aisles with 3D simulation? A complete guide for Maxi Zoo, Animalis, Tom&Co and pet food manufacturers.

Retail VR & generative AI: save 80% of the time spent on your planograms

AI and large language models are transforming the merchandising chain, from planograms to POS materials. Here is how to automate your store layouts, personalize at scale, and free your teams from repetitive tasks.

Sports and outdoor merchandising: how to optimize seasonal shelves with 3D

Sports and outdoor merchandising in 2026: extreme seasonality, widely varying store formats, cross-merchandising — how 3D simulation is transforming shelves at Decathlon, Intersport, and Sport 2000. A complete guide.

Pharmacy merchandising: how 3D optimizes parapharmacy and pharmacy aisle layouts

Pharmacy merchandising: how 3D optimizes parapharmacy (health and beauty) and pharmacy aisle layouts. Planograms, guideline validation, Bioderma and MAM Baby cases. The complete 2026 guide.

Retail and CSR: How Can You Measure the Environmental Impact of Your Merchandising Operations?

How can you measure and reduce the environmental impact of your merchandising operations? POS displays, prototypes, travel — the 2025 CSR guide for trade marketing and merchandising teams.

Checkout Area Merchandising: How to Maximize Impulse Sales with 3D Simulation

Optimize checkout area merchandising to maximize impulse sales in 2026: shopper psychology, mistakes to avoid, 3D simulation and virtual studies. The complete guide.

Product Launches in Mass Retail: The Complete Guide to Data-Driven Shelf Placement

The complete 2026 guide to a successful product launch in mass retail: planograms, 3D buyer pitches, in-store rollout and compliance measurement. From design to execution with Retail VR.

How Do Heat Waves Impact Shopping Habits and Merchandising?

A prolonged heat wave reshuffles the deck on the shelf. We break down its effects on purchases, out-of-stocks and store teams, and how to anticipate them more effectively.

Trade marketing: how to structure your merchandising recommendations for the on-trade channel

Trade marketing for the CHR channel (cafés, hotels, restaurants, aka on-trade/HoReCa) in 2026: structure your merchandising recommendations, win over distributors and steer field execution.

The DIY Market in 2026: Pressure on Margins, the Battle for Merchandising

Merchandising in Home Improvement Supermarkets in 2026: Seasonal Challenges, Shelf Optimization, 3D, and Market Data. A Guide for Leroy Merlin, Castorama, and Bricomarché.

‍What is a merchandising portfolio, and why should you create it in 3D?

The Complete 2026 Guide to Creating an Effective 3D Merchandising Catalog: 5 Key Components, Cloud Distribution, and In-Store Integration. Standardize and Accelerate Shelf Execution.