Our latest articles

Wine Fair Merchandising: Should Headquarters Plan the Aisle Down to the SKU?

Every fall, the French 'Foire aux Vins' wine fairs held by supermarkets transform the wine aisle in just a few days. Between local SKUs, fast-shrinking stock and in-store team expertise, how far should headquarters go in guiding shelf placement? We take stock, look at the arrival of alcohol-free wines, and explore what AI and 3D simulation can bring to the table.

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Retail VR & generative AI: save 80% of the time spent on your planograms

AI and large language models are transforming the merchandising chain, from planograms to POS materials. Here is how to automate your store layouts, personalize at scale, and free your teams from repetitive tasks.

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Health & Beauty Stores: Maximizing Profitability Per Square Centimeter in a Saturated Market

3D Merchandising

Erwan KROTOFF

Health & Beauty Stores: Maximizing Profitability Per Square Centimeter in a Saturated Market

Retail space is at a premium. Discover how 3D modeling and virtual merchandising optimize profitability per square centimeter in health and beauty stores.

Luxury & Beauty: Planning for the Rollout of Holiday Window Displays Using Digital Twins

3D Merchandising

Erwan KROTOFF

Luxury & Beauty: Planning for the Rollout of Holiday Window Displays Using Digital Twins

Ensure a smooth rollout of your holiday window displays and pop-up stores. Discover how the 3D Digital Twin guarantees flawless retail execution in the luxury sector.

The Boom in Ultra-Local Retail: How to Adapt Your National Concepts to Small Urban Spaces

3D Merchandising

Erwan KROTOFF

The Boom in Ultra-Local Retail: How to Adapt Your National Concepts to Small Urban Spaces

The rise of neighborhood retail is shaking up trade marketing. Discover how to adapt your in-store displays and national concepts to small retail spaces using 3D simulation.

Category Captaincy: Securing a Major In-Store Investment (The Case of Traiteur de la Mer)

3D Merchandising

Erwan KROTOFF

Category Captaincy: Securing a Major In-Store Investment (The Case of Traiteur de la Mer)

Point-of-sale displays, in-store merchandising, and shelf layouts: Protect your in-store investments! Discover how 3D technology helps Category Captains win over retailers.

Merchandising Based on Usage: The Example of the Revolution in the Sliced Bread Aisle

3D Merchandising

Erwan KROTOFF

Merchandising Based on Usage: The Example of the Revolution in the Sliced Bread Aisle

Discover how usage-based merchandising is transforming FMCG aisles. The Jacquet example, market gains, and the role of virtual reality in testing concepts in 3D.

No More Long-Winded Presentations: How 3D Is Revolutionizing Your Merchandising Pitches

3D Merchandising

Erwan KROTOFF

No More Long-Winded Presentations: How 3D Is Revolutionizing Your Merchandising Pitches

Transform your merchandising pitches with immersive 3D: visualize your planograms, capture the attention of decision-makers, and speed up buy-in during meetings.

Data-Driven Category Management: How AI Predicts and Optimizes the Perfect In-Store Assortment

3D Merchandising

Erwan KROTOFF

Data-Driven Category Management: How AI Predicts and Optimizes the Perfect In-Store Assortment

Discover how data-driven category management and artificial intelligence predict and optimize the perfect in-store product mix to boost your ROI.

Winning Over Retail Buyers with Mixed Reality

3D Merchandising

Erwan KROTOFF

Winning Over Retail Buyers with Mixed Reality

No more slideshows and expensive mockups. Boost your trade marketing to win over retailers with mixed reality presentations.

From Virtual to Real: How NESCAFÉ® Dolce Gusto® Manages the Execution of Its In-Store Retail Activations

3D Merchandising

Erwan KROTOFF

From Virtual to Real: How NESCAFÉ® Dolce Gusto® Manages the Execution of Its In-Store Retail Activations

Discover how NESCAFÉ® Dolce Gusto® optimizes its retail activations using 3D design and in-store measurement. Learn how to bridge the gap between your merchandising strategy and actual in-store execution to boost your ROI.

Eco-designed POS Materials: Reduce Waste in Your Trade Marketing Operations Through 3D Prototyping

3D Merchandising

Erwan KROTOFF

Eco-designed POS Materials: Reduce Waste in Your Trade Marketing Operations Through 3D Prototyping

Point-of-sale displays generate 100,000 tons of waste per year. Discover how eco-design and 3D prototyping are transforming trade marketing and boosting your CSR.plv

Retail VR vs. Blue Yonder Space Planning: Which software is right for your merchandising strategy?

3D Merchandising

Erwan KROTOFF

Retail VR vs. Blue Yonder Space Planning: Which software is right for your merchandising strategy?

Make the right choice for your merchandising strategy: Retail VR vs. Blue Yonder Space Planning. Compare immersive agility with analytical optimization. Comparison chart included.

Retail VR vs. NielsenIQ Spaceman: Which merchandising software should you choose?

3D Merchandising

Erwan KROTOFF

Retail VR vs. NielsenIQ Spaceman: Which merchandising software should you choose?

Retail VR vs. Spaceman (NielsenIQ): Which merchandising software should you choose? Check out our comparison of traditional 2D analysis and innovative immersive 3D technology.

The Retail VR

Our latest articles

Wine Fair Merchandising: Should Headquarters Plan the Aisle Down to the SKU?

Retail VR & generative AI: save 80% of the time spent on your planograms

Our selection of articles

All our blog posts

Health & Beauty Stores: Maximizing Profitability Per Square Centimeter in a Saturated Market

Retail space is at a premium. Discover how 3D modeling and virtual merchandising optimize profitability per square centimeter in health and beauty stores.

Luxury & Beauty: Planning for the Rollout of Holiday Window Displays Using Digital Twins

Ensure a smooth rollout of your holiday window displays and pop-up stores. Discover how the 3D Digital Twin guarantees flawless retail execution in the luxury sector.

The Boom in Ultra-Local Retail: How to Adapt Your National Concepts to Small Urban Spaces

The rise of neighborhood retail is shaking up trade marketing. Discover how to adapt your in-store displays and national concepts to small retail spaces using 3D simulation.

Category Captaincy: Securing a Major In-Store Investment (The Case of Traiteur de la Mer)

Point-of-sale displays, in-store merchandising, and shelf layouts: Protect your in-store investments! Discover how 3D technology helps Category Captains win over retailers.

Merchandising Based on Usage: The Example of the Revolution in the Sliced Bread Aisle

Discover how usage-based merchandising is transforming FMCG aisles. The Jacquet example, market gains, and the role of virtual reality in testing concepts in 3D.

No More Long-Winded Presentations: How 3D Is Revolutionizing Your Merchandising Pitches

Transform your merchandising pitches with immersive 3D: visualize your planograms, capture the attention of decision-makers, and speed up buy-in during meetings.

Data-Driven Category Management: How AI Predicts and Optimizes the Perfect In-Store Assortment

Discover how data-driven category management and artificial intelligence predict and optimize the perfect in-store product mix to boost your ROI.

Winning Over Retail Buyers with Mixed Reality

No more slideshows and expensive mockups. Boost your trade marketing to win over retailers with mixed reality presentations.

From Virtual to Real: How NESCAFÉ® Dolce Gusto® Manages the Execution of Its In-Store Retail Activations

Discover how NESCAFÉ® Dolce Gusto® optimizes its retail activations using 3D design and in-store measurement. Learn how to bridge the gap between your merchandising strategy and actual in-store execution to boost your ROI.

Eco-designed POS Materials: Reduce Waste in Your Trade Marketing Operations Through 3D Prototyping

Point-of-sale displays generate 100,000 tons of waste per year. Discover how eco-design and 3D prototyping are transforming trade marketing and boosting your CSR.plv

Retail VR vs. Blue Yonder Space Planning: Which software is right for your merchandising strategy?

Make the right choice for your merchandising strategy: Retail VR vs. Blue Yonder Space Planning. Compare immersive agility with analytical optimization. Comparison chart included.

Retail VR vs. NielsenIQ Spaceman: Which merchandising software should you choose?

Retail VR vs. Spaceman (NielsenIQ): Which merchandising software should you choose? Check out our comparison of traditional 2D analysis and innovative immersive 3D technology.