Speed up your entire merchandising cycle, from research to shelf.

One 3D base for all your teams, and planograms created and adapted automatically. Weeks saved every time the assortment changes.

Request a demo

Magasin virtuel de grande distribution conçu avec Retail VR

FMCG brands using Retail VR

ONE CYCLE, FOUR TEAMS, ONE SHARED BASE

Every assortment change restarts the whole cycle. Make it shorter.

New launches, delistings, new formats, retailer clusters: with every change, studies, plans, presentations and field guidelines have to be redone. Retail VR passes the same 3D model from one team to the next, with no re-entry.

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Understand

Research & Marketing: test concepts, POS and new layouts with shoppers in a virtual store, remotely, before you invest.

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Build

Merchandising & Category Management: go from category brief to planograms adapted to every fixture size and every retailer format.

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Convince

Sales Leadership & KAMs: present your recommendations in 3D, exactly as they will look on shelf, instead of spreadsheets and 2D plans.

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Execute

Field Sales: share accurate planogram guidelines and project fixtures and POS in store with augmented reality to secure execution.

PLANOGRAM CREATION & ADAPTATION

From brief to adapted plan, in hours.

Zoning and the AI assistant adapt your plans to every format. You stay in control, in natural language.

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50% less time than drag-and-drop

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Every fixture size in a single pass

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Your new products in 3D, no studio needed

See a demo on your category

Planogramme confiserie en 3D avec vision catégorielle

CATEGORY VISION & ASSORTMENT

Think category, not just SKU.

Build the category vision you defend with retailers: blocks, shopper decision tree, where innovations fit. Test every assortment scenario against the data before you present it.

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Track shelf share, facings and capacity for each block

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Compare several assortment scenarios and measure the gaps

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Analyze at the right level: national, retailer cluster, region or store

Let's talk about your category

USE CASES

The meetings where your plans make the difference.

The same 3D plans support every key moment of the retailer relationship and of your internal alignment.

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Merchandising review

Walk into the retailer meeting with a recommendation already adapted to their formats and fixtures, and adjust it live.

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Innovation review

Show where your launches fit on shelf, with their impact on facings and the SKUs to delist.

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Strategic business meeting

Share your mid-term category vision in a virtual store in the retailer's colors.

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Shopper studies

Test planograms, POS and concepts with shoppers alongside our partners (Kantar, Ipsos, Behaviorally, Enov, ActionPlus).

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Internal vision & Perfect Store

Share the Perfect Store standard on video with your sales force, seminars and subsidiaries, so everyone has the same picture of the shelf.

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Retail execution

Send planogram guidelines that match the real fixtures and check compliance in the field.

CONTROLLED AI

Secure, governed and profitable AI.

An AI assistant connected to the platform through an MCP server, in a secure environment.

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Security: meets your IT department's requirements

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Governance: actions governed by user rights

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ROI: measurable time savings

Discuss your project

FMCG IN PRACTICE

Retailer meetings that leave a lasting impression.

Présentation d'un magasin virtuel en rendez-vous enseigne

Nestlé Waters — Winning over Intermarché in a virtual store

To present its innovations to Intermarché, Nestlé Waters built a virtual store in the retailer's colors: planograms with and without shelf dressing, promotions shown in context.

At a glance

6 weeks

to design the virtual store in Intermarché's colors

1 click

to compare planograms with or without shelf dressing

more interactive and immersive retailer meetings

Read the Nestlé Waters testimonial

Candia — A category approach told in 3D

Candia presents its “Tempo” category approach in an interactive virtual store: POS, headers and new products included. One sales tool for every retailer, and fewer physical mock-ups.

Read the Candia case study

Présentoir projeté en réalité augmentée dans un rayon

YOUR NEXT RETAILER REVIEW

Send us a category brief, we'll show you the adaptation.

Assortment, retailer formats, fixture sizes: we build the demo on your own category, from creating the plan to presenting it in a virtual store.

Talk to Retail VR

FAQ: the 3D and AI merchandising platform for FMCG brands

How do you adapt a planogram to every fixture size and retailer format?

You start from a reference plan, your brief and your assortment. Zoning allocates category blocks according to their weight, auto-fill applies your merchandising rules, then the AI assistant generates the variants for each fixture size and retailer format. You stay in control of every plan and fine-tune it in natural language.

How much time can we save on planogram creation?

For creation, zoning with auto-fill cuts the time by 50% compared with classic drag-and-drop. It relies on simple business rules, without AI, so it is fast and low-cost. The AI assistant then takes over to adapt and adjust the plans.

Does the AI assistant meet our IT department's requirements?

Yes. The assistant connects to the platform through an MCP server, in a secure environment. It adapts to each client's cyber requirements, favors embedded AI, and its actions are governed by each user's rights. Your data stays under control and integrated into your information system.

How can we quickly model our products and new launches in 3D?

An image folder and a dimensions file (height, width, depth) are all you need. Our patented 2D-to-3D AI generator creates the 3D models without a modeling studio, so your innovations can go into planograms from day one.

How do we make sure plans are applied in store?

You generate planogram guidelines that match the real fixtures and share them with field teams, and augmented reality lets you project fixtures and POS at full scale in store with a simple QR code. At Botanic, 3D plans true to the fixtures raised the planogram compliance rate from 30-40% to 70%.

Can we present a category recommendation to a retailer with Retail VR?

Yes. You present your recommendation in a virtual store in the retailer's colors, with POS, end caps and promotional islands, rather than in spreadsheets or 2D plans. The retailer sees the proposal exactly as it will look on shelf, which makes buy-in and execution easier.

Can we connect our sales and assortment data?

Yes. You connect your merchandising data (sales, assortment, stock) to your planograms to track shelf share, facings and performance, and compare scenarios at national, regional or store level.

Can we test a planogram or POS with shoppers before rollout?

Yes. Your virtual stores support quantitative and qualitative shopper studies, run remotely with our partners (Kantar, Ipsos, Behaviorally, Enov, ActionPlus). A simple link gives access to the experience.

Our latest articles on in-store merchandising and retail innovation

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3D Merchandising and AI: Léa Nature and Botanic in the spotlight in LSA

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Wine Fair Merchandising: Should Headquarters Plan the Aisle Down to the SKU?

Every fall, the French 'Foire aux Vins' wine fairs held by supermarkets transform the wine aisle in just a few days. Between local SKUs, fast-shrinking stock and in-store team expertise, how far should headquarters go in guiding shelf placement? We take stock, look at the arrival of alcohol-free wines, and explore what AI and 3D simulation can bring to the table.

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FMCG Brands

Speed up your entire merchandising cycle, from research to shelf.

FMCG brands using Retail VR

Every assortment change restarts the whole cycle. Make it shorter.

From brief to adapted plan, in hours.

Think category, not just SKU.

The meetings where your plans make the difference.

Merchandising review

Innovation review

Strategic business meeting

Shopper studies

Internal vision & Perfect Store

Retail execution

Secure, governed and profitable AI.

Retailer meetings that leave a lasting impression.

Nestlé Waters — Winning over Intermarché in a virtual store

Candia — A category approach told in 3D

Send us a category brief, we'll show you the adaptation.

FAQ: the 3D and AI merchandising platform for FMCG brands

Our latest articles on in-store merchandising and retail innovation

3D Merchandising and AI: Léa Nature and Botanic in the spotlight in LSA

Retail VR at the Category Management Day

Wine Fair Merchandising: Should Headquarters Plan the Aisle Down to the SKU?