Luxury & Cosmetics: bring your beauty retail vision to life

Retail VR for beauty retail

Create, share and deploy exceptional merchandising experiences — from a single makeup counter to your global retail network.

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Magasin beauté : allées maquillage merchandisées avec Retail VR

Beauty brands using Retail VR

A CONNECTED 3D MERCHANDISING PLATFORM

From brand concept to in-store reality.

Keep your brand identity consistent while adapting to the realities of every market and every point of sale.

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Create

Turn product photos into 3D assets. Build counters, fixtures and planograms around your brand.

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Collaborate

Connect corporate, regional and local teams around shared product libraries and merchandising projects.

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Execute

Share implementation guidelines and preview activations in the real store with augmented reality.

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Analyze

Compare assortments, stock and merchandising performance to support your decisions.

MODULE EDITOR

Your makeup modules, designed down to the SKU.

Module Editor is the dedicated tool for designing your beauty modules and displays: every shade, every tester and every SKU finds its place, from assortment to store.

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One single tool to design your makeup modules down to the SKU

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A direct link between assortment, module, planogram and stores

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A realistic rendering of your module layouts

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An analytics layer to make the best decisions

Discover Module Editor

Module maquillage conçu dans Retail VR Module Editor

PLANOGRAM STUDIO

Every shade. Every facing. Every detail.

Design precise 2D and 3D planograms for makeup, skincare and fragrance. Bring products, testers, fixtures and POS materials together in one centralized library.

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Configure brand-specific fixtures and product assortments

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Compare planograms with stock and performance indicators

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Export HD images, PDF guidelines, Excel and 3D views

Discuss your project

STORE BUILDER & VIRTUAL SHOWROOM

One brand vision. Every store format.

Create a virtual beauty retail environment, insert your planograms and explore the shopper journey before deployment. Share an immersive showroom with your teams and retail partners.

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Adapt concepts to different store sizes and layouts

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Stage counters, seasonal campaigns and POS materials

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Share interactive visits with images, PDFs and videos

Discuss your project

Magasin beauté : comptoirs maquillage mis en scène avec Retail VR Store Builder

Planogramme beauté avec indicateurs merchandising dans Retail VR

DATA & MERCHANDISING

Make your assortment work harder.

Bring visual realism and merchandising data into the same decision-making process. Evaluate layouts, compare alternatives and balance global core ranges with local assortments.

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Visualize stock, shelf share and performance indicators

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Build custom KPIs with the formula editor

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Manage products, fixtures and projects in one shared platform

Discuss your project

BEAUTY RETAIL IN PRACTICE

A shared vision. Measurable scale.

Assortiment de rouges à lèvres modélisé en 3D

Sephora Collection — From global strategy to the store

A virtual, collaborative approach that adapts a consistent merchandising strategy to each store’s format and floor area. Shared data helps marketing and merchandising teams align, with precise in-store execution.

Results after 10 months

1,300+

products modeled

600+

POS materials integrated

1,500+

stores addressed

NAOS — Global consistency. Local autonomy.

A corporate-led organization that gives more than 20 subsidiaries the tools to adapt merchandising locally. Core and local assortments coexist within a centralized product library and shared planogram management.

Results after 10 months

600+

core & local products

250+

POS materials

2,500+

planograms managed

Read the NAOS – Bioderma case study

Assortiment soin dans un environnement retail virtuel

YOUR NEXT BEAUTY RETAIL PROJECT

Let’s shape your next in-store experience.

Product digitization, merchandising concepts, virtual showrooms or field activation — discover the right approach for your brand.

Talk to Retail VR

FAQ: everything about 3D merchandising for luxury and cosmetics

Why use 3D for luxury and cosmetics merchandising?

In beauty and luxury, brand image is decided in the details: shades, packaging, POS materials, lighting, tester height. With Retail VR, your teams visualize the aisle, corner or fixture in photorealistic 3D before producing anything. You validate concepts and layouts faster, convince retailers with a rendering faithful to reality, and reduce physical prototypes.

How do you create a 3D planogram for a makeup or skincare aisle?

With Planogram Studio, you build your planograms directly in 3D from your product library and your fixtures. You place SKUs, adjust facings and see the result as it will appear on shelf, then generate the implementation guides for stores.

Can we model our custom fixtures, corners and POS materials?

Yes. Module Editor lets you design custom modules, fixtures, corners and POS materials at their real dimensions. You then reuse them in your planograms and virtual stores, so teams and retailers see exactly what will be installed.

How does AI generate 3D products?

Our patented technology uses AI to automatically turn your 2D product visuals into 3D models, with no manual modeling. These products feed your library and are placed in your planograms and virtual stores. What's next: AI-powered product placement, aiming to cut planogram creation time by 80%.

How do you roll out merchandising guidelines to a store network?

From your planograms and virtual stores, you generate implementation guides and visual plans shared with headquarters, brands and field teams. Everyone works from the same reference, which ensures network consistency and makes in-store execution easier. At Botanic, 3D plans faithful to the fixtures raised the layout compliance rate from 30-40% to 70%.

Can we present a category management proposal to a retailer with Retail VR?

Yes. A category proposal is only worth something if the retailer understands it, adopts it and can apply it in store. With 3D, you present complete worlds (corners, POS materials, promotional islands) rather than a table or a 2D plan, and the retailer sees the proposal as it will appear on shelf.

Can we connect our merchandising data to the platform?

Yes. You connect your merchandising data (sales, assortment, indicators) to your planograms and virtual stores to make informed decisions, at planogram level as well as store level.

Can we test a luxury or cosmetics concept with shoppers before rolling it out?

Yes. Your virtual stores and corners can support quantitative and qualitative shopper studies, run with our partners, to de-risk a new concept before producing anything in store.

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