3D Merchandising

Retail VR at the Category Management Day

Written by
Erwan Krotoff
13/10/2026
1 minute
3D category management of an organic corner in store

Retail VR at the Category Management Day

3D category management of an organic corner in store
3D category management of an organic corner in store

This Thursday, October 15, 2026, we will be at the Institut du Commerce Category Management Day in Paris, and we are delighted to be one of its sponsors. It is a must-attend event for category management and merchandising professionals.

What we will be sharing

Retail VR has exciting news and customer stories to share around 3D and AI. Continuing the work of the Category Management working group, we will also present a use case of our solution on the theme "Reinventing the hair care aisle" during the open-floor sessions. It will be a chance to discuss a topic at the heart of category management: how do you bring a category proposal to life in store?

A category management proposal has to convince the retailer

A good category strategy is only worth something if the retailer understands it, adopts it and can apply it across its stores. Is a table or a 2D plan enough to convince? Do you need store-by-store plans or a global implementation guide? And how do you build POS materials and promotional islands into the design from the start?

Come and meet us

Will you be at the Category Management Day this Thursday? Come and meet us. If not, let's talk about your next 3D implementation proposals.

Our Virtual Showroom solution enables your customers to browse through a digitalized physical space that mirrors the visual merchandising of your stores.

Our Virtual Store solution enables your customers to immerse themselves in a more emotionally powerful shopping experience that generates higher conversion rates.

Our Instore Activation solution enables you to meet customer requirements while simplifying the work of your sales force.

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