Our latest articles

Wine Fair Merchandising: Should Headquarters Plan the Aisle Down to the SKU?

Every fall, the French 'Foire aux Vins' wine fairs held by supermarkets transform the wine aisle in just a few days. Between local SKUs, fast-shrinking stock and in-store team expertise, how far should headquarters go in guiding shelf placement? We take stock, look at the arrival of alcohol-free wines, and explore what AI and 3D simulation can bring to the table.

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Retail VR & generative AI: save 80% of the time spent on your planograms

AI and large language models are transforming the merchandising chain, from planograms to POS materials. Here is how to automate your store layouts, personalize at scale, and free your teams from repetitive tasks.

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3D Merchandising

Erwan KROTOFF

How can 3D merchandising transform your seasonal Christmas operations?

Discover how 3D merchandising is revolutionizing Christmas promotions. Maximize the impact of your seasonal operations and boost sales with innovative, immersive strategies.

The importance of effective merchandising to promote farmers

Actualité

Erwan KROTOFF

The importance of effective merchandising to promote farmers

Discover how strategic merchandising can promote local products in-store, meet the expectations of responsible consumers and support French producers, while optimizing product visibility and accessibility.

3D Merchandising

Erwan KROTOFF

Sustainable September, how 3D merchandising fits into an eco-responsible strategy

Find out how the "Sustainable September" movement is inspiring retailers to adopt eco-responsible practices. 3D merchandising, by reducing physical waste and carbon footprint, is emerging as a key lever for more sustainable retailing.

5 best practices for effective cross-merchandising

3D Merchandising

Erwan KROTOFF

5 best practices for effective cross-merchandising

Discover how to optimize your cross-merchandising strategy to transform the shopping experience and boost your sales.

3D Merchandising

Erwan KROTOFF

3D merchandising for active learning

Discover how immersive technologies are revolutionizing education by making learning interactive and engaging. Explore their benefits in the acquisition of knowledge and practical skills.

3D Merchandising

Erwan KROTOFF

Definition of cross-merchandising

Discover cross-merchandising: a technique for increasing sales and improving the customer experience by displaying complementary products together.

How can you adapt your point-of-sale merchandising for the summer season?

3D Merchandising

Erwan KROTOFF

How can you adapt your point-of-sale merchandising for the summer season?

Find out how to adapt your point-of-sale merchandising for the summer season.

3D Commerce

Erwan KROTOFF

5 use cases of a virtual showroom

Discover how the virtual showroom redefines how consumers interact with products.

Paris 2024 Olympics: shopkeepers on the legendary Champs-Elysées avenue get a makeover

Actualité

Erwan KROTOFF

Paris 2024 Olympics: shopkeepers on the legendary Champs-Elysées avenue get a makeover

Find out how retailers on Avenue des Champs-Élysées are preparing for the Paris 2024 Olympics to offer an exceptional experience to visitors from all over the world.

3 major consumer trends to know in 2024 to boost your sales

Actualité

Erwan KROTOFF

3 major consumer trends to know in 2024 to boost your sales

Discover the consumer trends shaping 2024 in France and the solutions to address them. From environmental commitment to the rise of local, explore the major shifts and what they mean for the market.

Google, Amazon, Ikea... how augmented reality is reinventing e-commerce

3D Merchandising

Erwan KROTOFF

Google, Amazon, Ikea... how augmented reality is reinventing e-commerce

Discover how giants such as Google, Amazon and IKEA are integrating augmented reality to open up new perspectives for the future of online shopping.

Pharmacy merchandising: winning strategies for an optimal point of sale (part 1)

3D Merchandising

Erwan KROTOFF

Pharmacy merchandising: winning strategies for an optimal point of sale (part 1)

Discover the impact of merchandising strategies in the pharmaceutical sector through examples from France, the UK and Germany. Analyze regional trends and merchandising fundamentals applied to pharmacies to boost sales and build customer loyalty.

The Retail VR

Our latest articles

Wine Fair Merchandising: Should Headquarters Plan the Aisle Down to the SKU?

Retail VR & generative AI: save 80% of the time spent on your planograms

Our selection of articles

All our blog posts

How can 3D merchandising transform your seasonal Christmas operations?

Discover how 3D merchandising is revolutionizing Christmas promotions. Maximize the impact of your seasonal operations and boost sales with innovative, immersive strategies.

The importance of effective merchandising to promote farmers

Discover how strategic merchandising can promote local products in-store, meet the expectations of responsible consumers and support French producers, while optimizing product visibility and accessibility.

Sustainable September, how 3D merchandising fits into an eco-responsible strategy

Find out how the "Sustainable September" movement is inspiring retailers to adopt eco-responsible practices. 3D merchandising, by reducing physical waste and carbon footprint, is emerging as a key lever for more sustainable retailing.

5 best practices for effective cross-merchandising

Discover how to optimize your cross-merchandising strategy to transform the shopping experience and boost your sales.

3D merchandising for active learning

Discover how immersive technologies are revolutionizing education by making learning interactive and engaging. Explore their benefits in the acquisition of knowledge and practical skills.

Definition of cross-merchandising

Discover cross-merchandising: a technique for increasing sales and improving the customer experience by displaying complementary products together.

How can you adapt your point-of-sale merchandising for the summer season?

Find out how to adapt your point-of-sale merchandising for the summer season.

5 use cases of a virtual showroom

Discover how the virtual showroom redefines how consumers interact with products.

Paris 2024 Olympics: shopkeepers on the legendary Champs-Elysées avenue get a makeover

Find out how retailers on Avenue des Champs-Élysées are preparing for the Paris 2024 Olympics to offer an exceptional experience to visitors from all over the world.

3 major consumer trends to know in 2024 to boost your sales

Discover the consumer trends shaping 2024 in France and the solutions to address them. From environmental commitment to the rise of local, explore the major shifts and what they mean for the market.

Google, Amazon, Ikea... how augmented reality is reinventing e-commerce

Discover how giants such as Google, Amazon and IKEA are integrating augmented reality to open up new perspectives for the future of online shopping.

Pharmacy merchandising: winning strategies for an optimal point of sale (part 1)

Discover the impact of merchandising strategies in the pharmaceutical sector through examples from France, the UK and Germany. Analyze regional trends and merchandising fundamentals applied to pharmacies to boost sales and build customer loyalty.