Our latest articles

Wine Fair Merchandising: Should Headquarters Plan the Aisle Down to the SKU?

Every fall, the French 'Foire aux Vins' wine fairs held by supermarkets transform the wine aisle in just a few days. Between local SKUs, fast-shrinking stock and in-store team expertise, how far should headquarters go in guiding shelf placement? We take stock, look at the arrival of alcohol-free wines, and explore what AI and 3D simulation can bring to the table.

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Retail VR & generative AI: save 80% of the time spent on your planograms

AI and large language models are transforming the merchandising chain, from planograms to POS materials. Here is how to automate your store layouts, personalize at scale, and free your teams from repetitive tasks.

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The immersive CAVE: real immersion in a very virtual world

3D Merchandising

Erwan KROTOFF

The immersive CAVE: real immersion in a very virtual world

Discover how CAVE combines the virtual and the real, offering an immersive, interactive experience with far-reaching implications for a wide range of fields.

How Auchan and Intermarché integrated 288 stores in record time

Actualité

Erwan KROTOFF

How Auchan and Intermarché integrated 288 stores in record time

Find out which tools Intermarché and Auchan can use to adapt their 288 recently acquired sales outlets.

Planogram: definition and contribution of 3D

3D Merchandising

Erwan KROTOFF

Planogram: definition and contribution of 3D

Find out in this article what a planogram is, what it's used for, and why it's important to use 3D for its development.

Exploring modern merchandising: Lexicon, developments and challenges

3D Merchandising

Erwan KROTOFF

Exploring modern merchandising: Lexicon, developments and challenges

In this article, you'll discover the mysteries of merchandising, a key retail strategy, revealing its fundamentals, its lexicon, and its adaptation to the digital world.

Review and outlook for virtual reality in 2023

Actualité

Erwan KROTOFF

Review and outlook for virtual reality in 2023

In this article, discover the key figures for augmented reality and virtual reality, the year's key use cases and the future prospects for these immersive technologies.

How to choose the right merchandising software?

3D Merchandising

Erwan KROTOFF

How to choose the right merchandising software?

Find out in this article how to choose the merchandising software that will enable you to reproduce your point of sale virtually, and work on your planograms and POS displays, all in line with your strategy.

Intermarché reinvents the magic of Christmas: an immersive showroom for the whole family

3D Commerce

Erwan KROTOFF

Intermarché reinvents the magic of Christmas: an immersive showroom for the whole family

Find out in this article how Intermarché is marking a new era in the Christmas shopping experience by offering an immersive Santa's Workshop for the whole family to visit.

Carrefour's virtual showroom transforms store managers' shopping experience

3D Commerce

Erwan KROTOFF

Carrefour's virtual showroom transforms store managers' shopping experience

In this article, you will find out how Carrefour integrated the virtual showroom solution into the operations of the sales teams by transforming its physical showroom into an immersive virtual space.

Why not use Virtual Reality for your marketing and merchandising students?

3D Merchandising

Erwan KROTOFF

Why not use Virtual Reality for your marketing and merchandising students?

Find out in this article how the use of 3D can be more than beneficial in education.

Merchandising Strategies: The Art of Seducing Consumers

3D Merchandising

Erwan KROTOFF

Merchandising Strategies: The Art of Seducing Consumers

In this article, you'll discover the different merchandising strategies and the merchandising tools needed to seduce the consumer.

What is merchandising and how can it be optimized to boost sales?

3D Merchandising

Erwan KROTOFF

What is merchandising and how can it be optimized to boost sales?

Find out in this article how to understand consumer behavior to develop an effective merchandising strategy and maximize your sales.

Shaking up commerce with Augmented Reality: immersion for sales

3D Merchandising

Erwan KROTOFF

Shaking up commerce with Augmented Reality: immersion for sales

The Retail VR

Our latest articles

Wine Fair Merchandising: Should Headquarters Plan the Aisle Down to the SKU?

Retail VR & generative AI: save 80% of the time spent on your planograms

Our selection of articles

All our blog posts

The immersive CAVE: real immersion in a very virtual world

Discover how CAVE combines the virtual and the real, offering an immersive, interactive experience with far-reaching implications for a wide range of fields.

How Auchan and Intermarché integrated 288 stores in record time

Find out which tools Intermarché and Auchan can use to adapt their 288 recently acquired sales outlets.

Planogram: definition and contribution of 3D

Find out in this article what a planogram is, what it's used for, and why it's important to use 3D for its development.

Exploring modern merchandising: Lexicon, developments and challenges

In this article, you'll discover the mysteries of merchandising, a key retail strategy, revealing its fundamentals, its lexicon, and its adaptation to the digital world.

Review and outlook for virtual reality in 2023

In this article, discover the key figures for augmented reality and virtual reality, the year's key use cases and the future prospects for these immersive technologies.

How to choose the right merchandising software?

Find out in this article how to choose the merchandising software that will enable you to reproduce your point of sale virtually, and work on your planograms and POS displays, all in line with your strategy.

Intermarché reinvents the magic of Christmas: an immersive showroom for the whole family

Find out in this article how Intermarché is marking a new era in the Christmas shopping experience by offering an immersive Santa's Workshop for the whole family to visit.

Carrefour's virtual showroom transforms store managers' shopping experience

In this article, you will find out how Carrefour integrated the virtual showroom solution into the operations of the sales teams by transforming its physical showroom into an immersive virtual space.

Why not use Virtual Reality for your marketing and merchandising students?

Find out in this article how the use of 3D can be more than beneficial in education.

Merchandising Strategies: The Art of Seducing Consumers

In this article, you'll discover the different merchandising strategies and the merchandising tools needed to seduce the consumer.

What is merchandising and how can it be optimized to boost sales?

Find out in this article how to understand consumer behavior to develop an effective merchandising strategy and maximize your sales.

Shaking up commerce with Augmented Reality: immersion for sales

Discover how Augmented Reality is revolutionizing the world of retail, offering an immersive and stimulating experience for customers.