Our latest articles

Wine Fair Merchandising: Should Headquarters Plan the Aisle Down to the SKU?

Every fall, the French 'Foire aux Vins' wine fairs held by supermarkets transform the wine aisle in just a few days. Between local SKUs, fast-shrinking stock and in-store team expertise, how far should headquarters go in guiding shelf placement? We take stock, look at the arrival of alcohol-free wines, and explore what AI and 3D simulation can bring to the table.

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Retail VR & generative AI: save 80% of the time spent on your planograms

AI and large language models are transforming the merchandising chain, from planograms to POS materials. Here is how to automate your store layouts, personalize at scale, and free your teams from repetitive tasks.

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Wine Fair 2025: why back-to-school season is the best time to stock your cellar

3D Merchandising

Erwan KROTOFF

Wine Fair 2025: why back-to-school season is the best time to stock your cellar

Wine Fair 2025: discover why back-to-school season, when French retailers hold their annual 'Foire aux Vins' wine fairs, is the best time to stock your cellar and get the best wine deals.

Optimizing a point-of-sale department: 5 levers for improving visibility and the customer experience

3D Merchandising

Erwan KROTOFF

Optimizing a point-of-sale department: 5 levers for improving visibility and the customer experience

Discover 5 concrete ways to optimize a point-of-sale department: segmentation, signage, flagship products, 3D tools...

Seasonality - Merchandising levers to boost summer sales

3D Merchandising

Erwan KROTOFF

Seasonality - Merchandising levers to boost summer sales

Discover the keys to effective summer merchandising with the case of swimwear: zoning, promotions, POS and 3D simulation for better sales.

From the Cannes Film Festival to your shelf: how to stage your products like a red-carpet event

3D Merchandising

Erwan KROTOFF

From the Cannes Film Festival to your shelf: how to stage your products like a red-carpet event

Visual merchandising, storytelling, 3D: a structured approach to driving shopper impact at the shelf, from strategy to local rollout.

Merchandising Software: How to Choose the Best Solution for Your Shelves?

3D Merchandising

Erwan KROTOFF

Merchandising Software: How to Choose the Best Solution for Your Shelves?

Find out how to choose the best merchandising software to optimize your planograms, improve the customer experience and boost shelf profitability. Compare solutions, use cases and practical advice on how to take advantage of 3D and AI technologies.

How AI Is Transforming Merchandising: From the Shelf to Smart Planogram Software

3D Merchandising

Erwan KROTOFF

How AI Is Transforming Merchandising: From the Shelf to Smart Planogram Software

Discover how AI is revolutionizing retail merchandising with visual recognition and automatically generated planograms.

Whole Foods ignites social networks with high-end visual merchandising

3D Merchandising

Erwan KROTOFF

Whole Foods ignites social networks with high-end visual merchandising

Whole Foods excels in visual merchandising. Analysis of a customer experience strategy and 3D tools for inspiration.

How does Digital Asset Management streamline merchandising activities and product sheets?

3D Merchandising

Erwan KROTOFF

How does Digital Asset Management streamline merchandising activities and product sheets?

Discover why a Digital Asset Management (DAM) solution is essential for structuring and automating 3D asset management in retail. Merchandising, planograms, product sheets: boost your efficiency and gain in productivity with a DAM integrated with Retail VR tools.

Optimizing merchandising in times of recession: the case of the DIY sector in 2024

3D Merchandising

Erwan KROTOFF

Optimizing merchandising in times of recession: the case of the DIY sector in 2024

In 2024, the DIY sector is experiencing a slowdown with a 7.5% drop in turnover. To boost sales, brands are focusing on merchandising optimization, redesigning store concepts and digital innovation. Discover the key strategies to adapt to new consumer expectations and improve the shopping experience.

Merchandising strategy: key stages and the impact of 3D on performance.

3D Merchandising

Erwan KROTOFF

Merchandising strategy: key stages and the impact of 3D on performance.

Discover the keys to an effective merchandising strategy and the impact of immersive 3D with Retail VR and Agence Cross. Webinar deciphered by Erwan Krotoff and Sébastien Tourné: shopper analysis, concept optimization and rapid validation thanks to virtual environments. A strategic lever for greater agility and performance.

Candlemas and Epiphany: how to capitalize on seasonal highlights at the point of sale

3D Merchandising

Erwan KROTOFF

Candlemas and Epiphany: how to capitalize on seasonal highlights at the point of sale

Find out how strategic merchandising can turn the festive season, such as Chandeleur and Epiphany, into growth drivers.

Merchandising 10 common mistakes 3D visualization could help you avoid

3D Merchandising

Erwan KROTOFF

Merchandising 10 common mistakes 3D visualization could help you avoid

Discover the 10 common merchandising mistakes and how to avoid them using 3D tools: optimize spaces, improve customer paths, reduce environmental impact and boost your in-store sales.

The Retail VR

Our latest articles

Wine Fair Merchandising: Should Headquarters Plan the Aisle Down to the SKU?

Retail VR & generative AI: save 80% of the time spent on your planograms

Our selection of articles

All our blog posts

Wine Fair 2025: why back-to-school season is the best time to stock your cellar

Wine Fair 2025: discover why back-to-school season, when French retailers hold their annual 'Foire aux Vins' wine fairs, is the best time to stock your cellar and get the best wine deals.

Optimizing a point-of-sale department: 5 levers for improving visibility and the customer experience

Discover 5 concrete ways to optimize a point-of-sale department: segmentation, signage, flagship products, 3D tools...

Seasonality - Merchandising levers to boost summer sales

Discover the keys to effective summer merchandising with the case of swimwear: zoning, promotions, POS and 3D simulation for better sales.

From the Cannes Film Festival to your shelf: how to stage your products like a red-carpet event

Visual merchandising, storytelling, 3D: a structured approach to driving shopper impact at the shelf, from strategy to local rollout.

Merchandising Software: How to Choose the Best Solution for Your Shelves?

Find out how to choose the best merchandising software to optimize your planograms, improve the customer experience and boost shelf profitability. Compare solutions, use cases and practical advice on how to take advantage of 3D and AI technologies.

How AI Is Transforming Merchandising: From the Shelf to Smart Planogram Software

Discover how AI is revolutionizing retail merchandising with visual recognition and automatically generated planograms.

Whole Foods ignites social networks with high-end visual merchandising

Whole Foods excels in visual merchandising. Analysis of a customer experience strategy and 3D tools for inspiration.

How does Digital Asset Management streamline merchandising activities and product sheets?

Discover why a Digital Asset Management (DAM) solution is essential for structuring and automating 3D asset management in retail. Merchandising, planograms, product sheets: boost your efficiency and gain in productivity with a DAM integrated with Retail VR tools.

Optimizing merchandising in times of recession: the case of the DIY sector in 2024

Merchandising strategy: key stages and the impact of 3D on performance.

Candlemas and Epiphany: how to capitalize on seasonal highlights at the point of sale

Find out how strategic merchandising can turn the festive season, such as Chandeleur and Epiphany, into growth drivers.

Merchandising 10 common mistakes 3D visualization could help you avoid

Discover the 10 common merchandising mistakes and how to avoid them using 3D tools: optimize spaces, improve customer paths, reduce environmental impact and boost your in-store sales.