All our blog posts
3D Merchandising
Erwan KROTOFF
Innovations in merchandising
Read our article on innovations in merchandising and the key success factors to put in place.
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3D Commerce
Erwan KROTOFF
The advantages of a virtual showroom
According to a PWC study, "43% of buyers are willing to pay more for a good customer experience."
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La société
Erwan KROTOFF
Retail VR is a partner of Matterport
In recent years, consumers have strongly embraced online shopping. Even items traditionally purchased only at the point of sale such as cars and luxury goods have embraced the keys to e-commerce.
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La société
Erwan KROTOFF
CP: Retail VR raises funds
In a context of strong acceleration of 3D uses following the pandemic and the development of the Metaverse, Retail VR raises €1.5 million to accelerate its commercial development.
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Actualité
Erwan KROTOFF
Origins of the metaverse and pop culture
In the early 1990s, virtual reality was still not very popular with consumers and was mostly associated with scientific research. It became more mainstream through movies and books that helped educate the public. Let's look back at the origins of the metaverse and the pop culture that has grown up around it.
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Actualité
Erwan KROTOFF
What is the metaverse and immersive technologies?
These technologies are not new and have evolved a lot since their appearance, whether it is software or hardware and especially virtual reality headsets.
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3D Merchandising
Erwan KROTOFF
An award for 3D shopper studies!
We were present at the 8th night of connected commerce, organized by Républik Retail, on November 22nd 2021. In a packed Mogador theater, our partner Enov received a prestigious award for its 3D shopper studies, developed with our technology.
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Actualité
Erwan KROTOFF
Social networks: focus on augmented and virtual reality and the metaverse
Technology and innovation are major issues within social networks, as they are powerful marketing levers. And if augmented reality has proven itself, virtual reality still needs time to penetrate these applications.
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Actualité
Erwan KROTOFF
4 innovative examples in augmented reality
Technological advances are providing concrete answers to consumer demand for more experience. As the Business-adobe article points out, "with technological advances, customer experiences are no longer just visual - they immerse consumers in the brand experience. "Augmented reality has been growing steadily over the past few years...
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Actualité
Erwan KROTOFF
The impact of virtual reality on our society
Wrongly associated with video games and still sometimes considered as a cutting-edge technology, virtual reality is gradually becoming more democratic. Whether through concrete cases, studies or testimonies, we will present the concrete impacts of virtual reality.
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Actualité
Erwan KROTOFF
The evolution of virtual reality headsets
The idea of donning a virtual reality headset and escaping is nothing new. Until recently, it was more the stuff of science fiction. So how did virtual reality headsets evolve?
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La société
Erwan KROTOFF
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