Our latest articles

Integrating Merchandising Software into Your IT Stack: API, PIM, SSO and Open Formats

A merchandising tool you have to feed by hand becomes one more silo. API, PIM, ERP, SSO, PSA and PLN files, 3D and CAD formats: how Retail VR plugs into your IT stack, and the questions to ask before you choose a vendor.

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3D Merchandising and AI: Léa Nature and Botanic in the spotlight in LSA

LSA Commerce & Consommation puts two of our customers, Léa Nature and Botanic, in the spotlight. Two use cases showing how 3D and AI address today's merchandising challenges, from offer clarity to in-store planogram compliance.

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Trade marketing: how to structure your merchandising recommendations for the on-trade channel

3D Merchandising

Erwan Krotoff

Trade marketing: how to structure your merchandising recommendations for the on-trade channel

Trade marketing for the CHR channel (cafés, hotels, restaurants, aka on-trade/HoReCa) in 2026: structure your merchandising recommendations, win over distributors and steer field execution.

The DIY Market in 2026: Pressure on Margins, the Battle for Merchandising

3D Merchandising

Erwan Krotoff

The DIY Market in 2026: Pressure on Margins, the Battle for Merchandising

Merchandising in Home Improvement Supermarkets in 2026: Seasonal Challenges, Shelf Optimization, 3D, and Market Data. A Guide for Leroy Merlin, Castorama, and Bricomarché.

‍What is a merchandising portfolio, and why should you create it in 3D?

3D Merchandising

Erwan Krotoff

‍What is a merchandising portfolio, and why should you create it in 3D?

The Complete 2026 Guide to Creating an Effective 3D Merchandising Catalog: 5 Key Components, Cloud Distribution, and In-Store Integration. Standardize and Accelerate Shelf Execution.

Health & Beauty Stores: Maximizing Profitability Per Square Centimeter in a Saturated Market

3D Merchandising

Erwan KROTOFF

Health & Beauty Stores: Maximizing Profitability Per Square Centimeter in a Saturated Market

Retail space is at a premium. Discover how 3D modeling and virtual merchandising optimize profitability per square centimeter in health and beauty stores.

Luxury & Beauty: Planning for the Rollout of Holiday Window Displays Using Digital Twins

3D Merchandising

Erwan KROTOFF

Luxury & Beauty: Planning for the Rollout of Holiday Window Displays Using Digital Twins

Ensure a smooth rollout of your holiday window displays and pop-up stores. Discover how the 3D Digital Twin guarantees flawless retail execution in the luxury sector.

The Boom in Ultra-Local Retail: How to Adapt Your National Concepts to Small Urban Spaces

3D Merchandising

Erwan KROTOFF

The Boom in Ultra-Local Retail: How to Adapt Your National Concepts to Small Urban Spaces

The rise of neighborhood retail is shaking up trade marketing. Discover how to adapt your in-store displays and national concepts to small retail spaces using 3D simulation.

Category Captaincy: Securing a Major In-Store Investment (The Case of Traiteur de la Mer)

3D Merchandising

Erwan KROTOFF

Category Captaincy: Securing a Major In-Store Investment (The Case of Traiteur de la Mer)

Point-of-sale displays, in-store merchandising, and shelf layouts: Protect your in-store investments! Discover how 3D technology helps Category Captains win over retailers.

Merchandising Based on Usage: The Example of the Revolution in the Sliced Bread Aisle

3D Merchandising

Erwan KROTOFF

Merchandising Based on Usage: The Example of the Revolution in the Sliced Bread Aisle

Discover how usage-based merchandising is transforming FMCG aisles. The Jacquet example, market gains, and the role of virtual reality in testing concepts in 3D.

No More Long-Winded Presentations: How 3D Is Revolutionizing Your Merchandising Pitches

3D Merchandising

Erwan KROTOFF

No More Long-Winded Presentations: How 3D Is Revolutionizing Your Merchandising Pitches

Transform your merchandising pitches with immersive 3D: visualize your planograms, capture the attention of decision-makers, and speed up buy-in during meetings.

Data-Driven Category Management: How AI Predicts and Optimizes the Perfect In-Store Assortment

3D Merchandising

Erwan KROTOFF

Data-Driven Category Management: How AI Predicts and Optimizes the Perfect In-Store Assortment

Discover how data-driven category management and artificial intelligence predict and optimize the perfect in-store product mix to boost your ROI.

Winning Over Retail Buyers with Mixed Reality

3D Merchandising

Erwan KROTOFF

Winning Over Retail Buyers with Mixed Reality

No more slideshows and expensive mockups. Boost your trade marketing to win over retailers with mixed reality presentations.

From Virtual to Real: How NESCAFÉ® Dolce Gusto® Manages the Execution of Its In-Store Retail Activations

3D Merchandising

Erwan KROTOFF

From Virtual to Real: How NESCAFÉ® Dolce Gusto® Manages the Execution of Its In-Store Retail Activations

Discover how NESCAFÉ® Dolce Gusto® optimizes its retail activations using 3D design and in-store measurement. Learn how to bridge the gap between your merchandising strategy and actual in-store execution to boost your ROI.

The Retail VR

Our latest articles

Integrating Merchandising Software into Your IT Stack: API, PIM, SSO and Open Formats

3D Merchandising and AI: Léa Nature and Botanic in the spotlight in LSA

Our selection of articles

All our blog posts

Trade marketing: how to structure your merchandising recommendations for the on-trade channel

Trade marketing for the CHR channel (cafés, hotels, restaurants, aka on-trade/HoReCa) in 2026: structure your merchandising recommendations, win over distributors and steer field execution.

The DIY Market in 2026: Pressure on Margins, the Battle for Merchandising

Merchandising in Home Improvement Supermarkets in 2026: Seasonal Challenges, Shelf Optimization, 3D, and Market Data. A Guide for Leroy Merlin, Castorama, and Bricomarché.

‍What is a merchandising portfolio, and why should you create it in 3D?

The Complete 2026 Guide to Creating an Effective 3D Merchandising Catalog: 5 Key Components, Cloud Distribution, and In-Store Integration. Standardize and Accelerate Shelf Execution.

Health & Beauty Stores: Maximizing Profitability Per Square Centimeter in a Saturated Market

Retail space is at a premium. Discover how 3D modeling and virtual merchandising optimize profitability per square centimeter in health and beauty stores.

Luxury & Beauty: Planning for the Rollout of Holiday Window Displays Using Digital Twins

Ensure a smooth rollout of your holiday window displays and pop-up stores. Discover how the 3D Digital Twin guarantees flawless retail execution in the luxury sector.

The Boom in Ultra-Local Retail: How to Adapt Your National Concepts to Small Urban Spaces

The rise of neighborhood retail is shaking up trade marketing. Discover how to adapt your in-store displays and national concepts to small retail spaces using 3D simulation.

Category Captaincy: Securing a Major In-Store Investment (The Case of Traiteur de la Mer)

Point-of-sale displays, in-store merchandising, and shelf layouts: Protect your in-store investments! Discover how 3D technology helps Category Captains win over retailers.

Merchandising Based on Usage: The Example of the Revolution in the Sliced Bread Aisle

Discover how usage-based merchandising is transforming FMCG aisles. The Jacquet example, market gains, and the role of virtual reality in testing concepts in 3D.

No More Long-Winded Presentations: How 3D Is Revolutionizing Your Merchandising Pitches

Transform your merchandising pitches with immersive 3D: visualize your planograms, capture the attention of decision-makers, and speed up buy-in during meetings.

Data-Driven Category Management: How AI Predicts and Optimizes the Perfect In-Store Assortment

Discover how data-driven category management and artificial intelligence predict and optimize the perfect in-store product mix to boost your ROI.

Winning Over Retail Buyers with Mixed Reality

No more slideshows and expensive mockups. Boost your trade marketing to win over retailers with mixed reality presentations.

From Virtual to Real: How NESCAFÉ® Dolce Gusto® Manages the Execution of Its In-Store Retail Activations

Discover how NESCAFÉ® Dolce Gusto® optimizes its retail activations using 3D design and in-store measurement. Learn how to bridge the gap between your merchandising strategy and actual in-store execution to boost your ROI.