Our latest articles

Integrating Merchandising Software into Your IT Stack: API, PIM, SSO and Open Formats

A merchandising tool you have to feed by hand becomes one more silo. API, PIM, ERP, SSO, PSA and PLN files, 3D and CAD formats: how Retail VR plugs into your IT stack, and the questions to ask before you choose a vendor.

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3D Merchandising and AI: Léa Nature and Botanic in the spotlight in LSA

LSA Commerce & Consommation puts two of our customers, Léa Nature and Botanic, in the spotlight. Two use cases showing how 3D and AI address today's merchandising challenges, from offer clarity to in-store planogram compliance.

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Actualité

Erwan KROTOFF

5 reasons to use VR in Retail

What are the 5 reasons to use VR in Retail? E-commerce has exploded in the last few years, creating a real mutation within the retail sector. The pandemic has pushed retailers to go digital.

La société

Erwan KROTOFF

Retail VR at the VIVATECH event

The first physical meeting after 18 months of confinement! Retail VR will be present at the VivaTech 2021 event with the Pays de la Loire delegation!

3D Merchandising

Erwan KROTOFF

Shopper studies and buying behavior

There is a wide variety of shopper studies, definitions-marketing explains: "as its name indicates, a shopper study is a study describing the motivations and behaviors of choice and purchase of the buyer / consumer.

How to create buzz with augmented reality filters?

Actualité

Erwan KROTOFF

How to create buzz with augmented reality filters?

Appeared in the late 60s, augmented reality is a technology that allows to integrate virtual elements in 3D (in real time) within a real environment. The principle is to combine the virtual and the real and give the illusion of a perfect integration to the user ...

Personal Shopper and customer experience

3D Commerce

Erwan KROTOFF

Personal Shopper and customer experience

Today, the customer experience plays a key role in the success of a company. You have to know how to be authentic, surprise and give emotion, the true vector of the customer experience. The consumer must feel unique and privileged.

Why V-Commerce is the future of E-Commerce?

3D Commerce

Erwan KROTOFF

Why V-Commerce is the future of E-Commerce?

Born in the 90's with the arrival of the minitel in France, the e-commerce or online sales is a digital media whose goal is to operate a commercial transaction at a distance. The very first transaction by credit card was made in the USA in 1994 with the purchase of Sting's album at $12.48 by Phil Brandenberger.

Interview Retail VR by Village Startup - 01TV

La société

Erwan KROTOFF

Interview Retail VR by Village Startup - 01TV

01TV's Start Up Village highlights the nuggets of French entrepreneurship and innovation. Each month, the start-ups have exactly six minutes to highlight their product or service. This month Retail VR is honored by 01TV's Village Startup

3D Commerce

Erwan KROTOFF

What is phygital?

The world is changing, consumer habits are constantly evolving and companies must continually adapt. The health crisis we are going through only amplifies this phenomenon. The retail sector, like many others, has been faced with many difficulties in recent months.

3D Commerce

Erwan KROTOFF

Four new inspiring virtual stores

Online commerce has exploded again this year and should reach 110 billion euros in 2020. In Europe and more specifically in France, public authorities have encouraged retail players to digitalize their points of sale, to switch to click & collect or e-commerce, thus limiting travel...

Solution to COVID-19: The new virtual fitting room

3D Commerce

Erwan KROTOFF

Solution to COVID-19: The new virtual fitting room

The Covid crisis has shaken many sectors including the fashion industry. According to Madame lefigaro: "The containment measures have stopped the textile factories, led to the closure of stores. This has also deeply impacted the Fashion Week which had to reinvent itself to maintain an exposure to fashion brands.

Actualité

Erwan KROTOFF

Apple and its Lidar scanner

Apple has not finished surprising us. Constantly evolving technologically, the brand is back with a vengeance with new features for the ipad pro and iphone 12. The latest devices now feature an ultra-wide-angle camera, studio-quality microphones and a revolutionary LiDAR scanner.

Virtual reality, a tool that facilitates telecommuting:

Actualité

Erwan KROTOFF

Virtual reality, a tool that facilitates telecommuting:

We have no real visibility on how the health crisis we are going through will end. The coronavirus epidemic forces us to review our methods and our working tools. As underlined in the article of the journal du net "The Covid-19 has generated a real shaking within the companies. It leads us to think about a new vision of the world of work, its interactions, its stakes and its limits.

The Retail VR

Our latest articles

Integrating Merchandising Software into Your IT Stack: API, PIM, SSO and Open Formats

3D Merchandising and AI: Léa Nature and Botanic in the spotlight in LSA

Our selection of articles

All our blog posts

5 reasons to use VR in Retail

What are the 5 reasons to use VR in Retail? E-commerce has exploded in the last few years, creating a real mutation within the retail sector. The pandemic has pushed retailers to go digital.

Retail VR at the VIVATECH event

The first physical meeting after 18 months of confinement! Retail VR will be present at the VivaTech 2021 event with the Pays de la Loire delegation!

Shopper studies and buying behavior

There is a wide variety of shopper studies, definitions-marketing explains: "as its name indicates, a shopper study is a study describing the motivations and behaviors of choice and purchase of the buyer / consumer.

How to create buzz with augmented reality filters?

Appeared in the late 60s, augmented reality is a technology that allows to integrate virtual elements in 3D (in real time) within a real environment. The principle is to combine the virtual and the real and give the illusion of a perfect integration to the user ...

Personal Shopper and customer experience

Today, the customer experience plays a key role in the success of a company. You have to know how to be authentic, surprise and give emotion, the true vector of the customer experience. The consumer must feel unique and privileged.

Why V-Commerce is the future of E-Commerce?

Interview Retail VR by Village Startup - 01TV

01TV's Start Up Village highlights the nuggets of French entrepreneurship and innovation. Each month, the start-ups have exactly six minutes to highlight their product or service. This month Retail VR is honored by 01TV's Village Startup

What is phygital?

The world is changing, consumer habits are constantly evolving and companies must continually adapt. The health crisis we are going through only amplifies this phenomenon. The retail sector, like many others, has been faced with many difficulties in recent months.

Four new inspiring virtual stores

Online commerce has exploded again this year and should reach 110 billion euros in 2020. In Europe and more specifically in France, public authorities have encouraged retail players to digitalize their points of sale, to switch to click & collect or e-commerce, thus limiting travel...

Solution to COVID-19: The new virtual fitting room

Apple and its Lidar scanner

Apple has not finished surprising us. Constantly evolving technologically, the brand is back with a vengeance with new features for the ipad pro and iphone 12. The latest devices now feature an ultra-wide-angle camera, studio-quality microphones and a revolutionary LiDAR scanner.

Virtual reality, a tool that facilitates telecommuting: