Our latest articles

Wine Fair Merchandising: Should Headquarters Plan the Aisle Down to the SKU?

Every fall, the French 'Foire aux Vins' wine fairs held by supermarkets transform the wine aisle in just a few days. Between local SKUs, fast-shrinking stock and in-store team expertise, how far should headquarters go in guiding shelf placement? We take stock, look at the arrival of alcohol-free wines, and explore what AI and 3D simulation can bring to the table.

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Retail VR & generative AI: save 80% of the time spent on your planograms

AI and large language models are transforming the merchandising chain, from planograms to POS materials. Here is how to automate your store layouts, personalize at scale, and free your teams from repetitive tasks.

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Virtual reality is no longer an option for education

3D Commerce

Erwan KROTOFF

Virtual reality is no longer an option for education

Immerse yourself in the future of education! Discover how virtual reality is revolutionizing marketing and merchandising learning, offering an immersive and stimulating experience for students.

The Objectives of Visual Merchandising: Strategies and Key Performance Indicators.

3D Merchandising

Erwan KROTOFF

The Objectives of Visual Merchandising: Strategies and Key Performance Indicators.

Discover how visual merchandising can transform your customers' shopping experience and boost your sales with real-life examples from leading brands. Plus, learn five practical tips to maximize the impact of your visual merchandising and deliver a unique experience to your customers.

How Are Virtual Stores Revolutionizing Online Shopping?

3D Commerce

Erwan KROTOFF

How Are Virtual Stores Revolutionizing Online Shopping?

A virtual store is a virtual space that lets consumers buy products and services in an immersive online store.

Advantages and disadvantages of virtual salons

3D Commerce

Erwan KROTOFF

Advantages and disadvantages of virtual salons

Participating in a trade show offers you a window to your audience, a powerful and targeted communication tool that has existed since ancient Rome where merchants gathered to present their work.

Introduction: Retail, Web3 and the metaverse

3D Commerce

Erwan KROTOFF

Introduction: Retail, Web3 and the metaverse

The retail market represents approximately 190 billion euros in France in 2019. The e-commerce sector (products and services) represents 129 billion euros in 2021, up 15.1% over the year (Covid) ...

Actualité

Erwan KROTOFF

Business opportunities in the metaverse

The term metaverse represents a fictional and persistent 3D virtual world in which we can find social interactions.

Virtual reality applied to the fashion industry

3D Commerce

Erwan KROTOFF

Virtual reality applied to the fashion industry

For hundreds of years, technological innovations (recently virtual reality) have periodically revolutionized the fashion and retail industry.

3D Merchandising

Erwan KROTOFF

Retail VR and Enov partnership

The goal of the Enov x Retail VR collaboration is to use VR to offer shoppers immersive research experiences, in order to deliver more reliable & predictive answers to clients.

Key figures for virtual reality in retail

Actualité

Erwan KROTOFF

Key figures for virtual reality in retail

Virtual reality has benefited from the health crisis and is now fully democratized. In 2021, Statista put forward a 24.4% increase in global revenues compared to 2020.

3D Merchandising

Erwan KROTOFF

Innovations in merchandising

Read our article on innovations in merchandising and the key success factors to put in place.

3D Commerce

Erwan KROTOFF

The advantages of a virtual showroom

According to a PWC study, "43% of buyers are willing to pay more for a good customer experience."

La société

Erwan KROTOFF

Retail VR is a partner of Matterport

In recent years, consumers have strongly embraced online shopping. Even items traditionally purchased only at the point of sale such as cars and luxury goods have embraced the keys to e-commerce.

The Retail VR

Our latest articles

Wine Fair Merchandising: Should Headquarters Plan the Aisle Down to the SKU?

Retail VR & generative AI: save 80% of the time spent on your planograms

Our selection of articles

All our blog posts

Virtual reality is no longer an option for education

Immerse yourself in the future of education! Discover how virtual reality is revolutionizing marketing and merchandising learning, offering an immersive and stimulating experience for students.

The Objectives of Visual Merchandising: Strategies and Key Performance Indicators.

Discover how visual merchandising can transform your customers' shopping experience and boost your sales with real-life examples from leading brands. Plus, learn five practical tips to maximize the impact of your visual merchandising and deliver a unique experience to your customers.

How Are Virtual Stores Revolutionizing Online Shopping?

A virtual store is a virtual space that lets consumers buy products and services in an immersive online store.

Advantages and disadvantages of virtual salons

Participating in a trade show offers you a window to your audience, a powerful and targeted communication tool that has existed since ancient Rome where merchants gathered to present their work.

Introduction: Retail, Web3 and the metaverse

The retail market represents approximately 190 billion euros in France in 2019. The e-commerce sector (products and services) represents 129 billion euros in 2021, up 15.1% over the year (Covid) ...

Business opportunities in the metaverse

The term metaverse represents a fictional and persistent 3D virtual world in which we can find social interactions.

Virtual reality applied to the fashion industry

For hundreds of years, technological innovations (recently virtual reality) have periodically revolutionized the fashion and retail industry.

Retail VR and Enov partnership

The goal of the Enov x Retail VR collaboration is to use VR to offer shoppers immersive research experiences, in order to deliver more reliable & predictive answers to clients.

Key figures for virtual reality in retail

Virtual reality has benefited from the health crisis and is now fully democratized. In 2021, Statista put forward a 24.4% increase in global revenues compared to 2020.

Innovations in merchandising

Read our article on innovations in merchandising and the key success factors to put in place.

The advantages of a virtual showroom

According to a PWC study, "43% of buyers are willing to pay more for a good customer experience."

Retail VR is a partner of Matterport

In recent years, consumers have strongly embraced online shopping. Even items traditionally purchased only at the point of sale such as cars and luxury goods have embraced the keys to e-commerce.