Our latest articles

Wine Fair Merchandising: Should Headquarters Plan the Aisle Down to the SKU?

Every fall, the French 'Foire aux Vins' wine fairs held by supermarkets transform the wine aisle in just a few days. Between local SKUs, fast-shrinking stock and in-store team expertise, how far should headquarters go in guiding shelf placement? We take stock, look at the arrival of alcohol-free wines, and explore what AI and 3D simulation can bring to the table.

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Retail VR & generative AI: save 80% of the time spent on your planograms

AI and large language models are transforming the merchandising chain, from planograms to POS materials. Here is how to automate your store layouts, personalize at scale, and free your teams from repetitive tasks.

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La société

Erwan KROTOFF

CP: Retail VR raises funds

In a context of strong acceleration of 3D uses following the pandemic and the development of the Metaverse, Retail VR raises €1.5 million to accelerate its commercial development.

Origins of the metaverse and pop culture

Actualité

Erwan KROTOFF

Origins of the metaverse and pop culture

In the early 1990s, virtual reality was still not very popular with consumers and was mostly associated with scientific research. It became more mainstream through movies and books that helped educate the public. Let's look back at the origins of the metaverse and the pop culture that has grown up around it.

What is the metaverse and immersive technologies?

Actualité

Erwan KROTOFF

What is the metaverse and immersive technologies?

These technologies are not new and have evolved a lot since their appearance, whether it is software or hardware and especially virtual reality headsets.

3D Merchandising

Erwan KROTOFF

An award for 3D shopper studies!

We were present at the 8th night of connected commerce, organized by Républik Retail, on November 22nd 2021. In a packed Mogador theater, our partner Enov received a prestigious award for its 3D shopper studies, developed with our technology.

Social networks: focus on augmented and virtual reality and the metaverse

Actualité

Erwan KROTOFF

Social networks: focus on augmented and virtual reality and the metaverse

Technology and innovation are major issues within social networks, as they are powerful marketing levers. And if augmented reality has proven itself, virtual reality still needs time to penetrate these applications.

4 innovative examples in augmented reality

Actualité

Erwan KROTOFF

4 innovative examples in augmented reality

Technological advances are providing concrete answers to consumer demand for more experience. As the Business-adobe article points out, "with technological advances, customer experiences are no longer just visual - they immerse consumers in the brand experience. "Augmented reality has been growing steadily over the past few years...

The impact of virtual reality on our society

Actualité

Erwan KROTOFF

The impact of virtual reality on our society

Wrongly associated with video games and still sometimes considered as a cutting-edge technology, virtual reality is gradually becoming more democratic. Whether through concrete cases, studies or testimonies, we will present the concrete impacts of virtual reality.

The evolution of virtual reality headsets

Actualité

Erwan KROTOFF

The evolution of virtual reality headsets

The idea of donning a virtual reality headset and escaping is nothing new. Until recently, it was more the stuff of science fiction. So how did virtual reality headsets evolve?

La société

Erwan KROTOFF

Retail VR Interview with Tencent Cloud

Tencent Cloud is a uniquely positioned global cloud service provider. It helps international companies succeed in Asia and Chinese companies expand internationally. Tencent Cloud offers the perfect blend of local operations and international expertise through :

Actualité

Erwan KROTOFF

5 reasons to use VR in Retail

What are the 5 reasons to use VR in Retail? E-commerce has exploded in the last few years, creating a real mutation within the retail sector. The pandemic has pushed retailers to go digital.

La société

Erwan KROTOFF

Retail VR at the VIVATECH event

The first physical meeting after 18 months of confinement! Retail VR will be present at the VivaTech 2021 event with the Pays de la Loire delegation!

3D Merchandising

Erwan KROTOFF

Shopper studies and buying behavior

There is a wide variety of shopper studies, definitions-marketing explains: "as its name indicates, a shopper study is a study describing the motivations and behaviors of choice and purchase of the buyer / consumer.

The Retail VR

Our latest articles

Wine Fair Merchandising: Should Headquarters Plan the Aisle Down to the SKU?

Retail VR & generative AI: save 80% of the time spent on your planograms

Our selection of articles

All our blog posts

CP: Retail VR raises funds

In a context of strong acceleration of 3D uses following the pandemic and the development of the Metaverse, Retail VR raises €1.5 million to accelerate its commercial development.

Origins of the metaverse and pop culture

What is the metaverse and immersive technologies?

These technologies are not new and have evolved a lot since their appearance, whether it is software or hardware and especially virtual reality headsets.

An award for 3D shopper studies!

We were present at the 8th night of connected commerce, organized by Républik Retail, on November 22nd 2021. In a packed Mogador theater, our partner Enov received a prestigious award for its 3D shopper studies, developed with our technology.

Social networks: focus on augmented and virtual reality and the metaverse

Technology and innovation are major issues within social networks, as they are powerful marketing levers. And if augmented reality has proven itself, virtual reality still needs time to penetrate these applications.

4 innovative examples in augmented reality

The impact of virtual reality on our society

Wrongly associated with video games and still sometimes considered as a cutting-edge technology, virtual reality is gradually becoming more democratic. Whether through concrete cases, studies or testimonies, we will present the concrete impacts of virtual reality.

The evolution of virtual reality headsets

The idea of donning a virtual reality headset and escaping is nothing new. Until recently, it was more the stuff of science fiction. So how did virtual reality headsets evolve?

Retail VR Interview with Tencent Cloud

Tencent Cloud is a uniquely positioned global cloud service provider. It helps international companies succeed in Asia and Chinese companies expand internationally. Tencent Cloud offers the perfect blend of local operations and international expertise through :

5 reasons to use VR in Retail

What are the 5 reasons to use VR in Retail? E-commerce has exploded in the last few years, creating a real mutation within the retail sector. The pandemic has pushed retailers to go digital.

Retail VR at the VIVATECH event

The first physical meeting after 18 months of confinement! Retail VR will be present at the VivaTech 2021 event with the Pays de la Loire delegation!

Shopper studies and buying behavior

There is a wide variety of shopper studies, definitions-marketing explains: "as its name indicates, a shopper study is a study describing the motivations and behaviors of choice and purchase of the buyer / consumer.