Our latest articles

Wine Fair Merchandising: Should Headquarters Plan the Aisle Down to the SKU?

Every fall, the French 'Foire aux Vins' wine fairs held by supermarkets transform the wine aisle in just a few days. Between local SKUs, fast-shrinking stock and in-store team expertise, how far should headquarters go in guiding shelf placement? We take stock, look at the arrival of alcohol-free wines, and explore what AI and 3D simulation can bring to the table.

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Retail VR & generative AI: save 80% of the time spent on your planograms

AI and large language models are transforming the merchandising chain, from planograms to POS materials. Here is how to automate your store layouts, personalize at scale, and free your teams from repetitive tasks.

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Actualité

Erwan KROTOFF

Retailers turn to urban concepts

Urban concepts" are making their debut in France. Consumers can only rejoice as the trend of the moment is towards local shops.

Actualité

Erwan KROTOFF

Walmart invests in 3D

It's no secret that Walmart, the world's largest retailer, is going digital and investing heavily in new technologies, including 3D technologies.

3D Commerce

Erwan KROTOFF

Virtualize your points of sale

Retail VR now offers a complementary service to virtualize your points of sale, your stores, stores or showrooms: the virtualization of your point of sale.

Actualité

Erwan KROTOFF

Internet and virtual reality

First of all, Google, Apple, Facebook and Amazon are investing massively in augmented reality and virtual reality. The same, are investing massively in AI and voice assistants.

Product customization: I decline, you decline, he declines...

3D Commerce

Erwan KROTOFF

Product customization: I decline, you decline, he declines...

Every self-respecting consumer dreams of having a unique product that corresponds exactly to his expectations, a question of practicality and ego.

Virtual reality pushes the inflight catalog to the porthole

Actualité

Erwan KROTOFF

Virtual reality pushes the inflight catalog to the porthole

ETIHAD, one of the flagships of the aviation industry is now using VR. The goal: to offer its customers new travel experiences; virtual ones.

La société

Erwan KROTOFF

Focus on Paris Retail Week 2018

When some companies with a well established reputation ask themselves the question of whether or not to invest in a trade show, we at Retail VR do not ask ourselves the same question.

Actualité

Erwan KROTOFF

Social Selling Marketing

Social selling, social marketing, selling on social media: call it what you like, as long as it drives purchases.

Virtual reality: the promise of an immersive experience

3D Commerce

Erwan KROTOFF

Virtual reality: the promise of an immersive experience

The Alibaba executive sees the potential of VR as simple. The technology can provide a seamless, immersive experience for customers.

Actualité

Erwan KROTOFF

What is virtual reality?

The discovery of this technology is not limited by the acquisition of a VR headset. Indeed, here are different cases of use of these objects:

Virtual Reality: Bringing Some Excitement Back to an E-commerce Landscape Grown Dull

3D Commerce

Erwan KROTOFF

Virtual Reality: Bringing Some Excitement Back to an E-commerce Landscape Grown Dull

Major retailers are bringing it back, though perhaps a little late. The sales demonstrator, the promoter, the street vendor we love so much at a lively weekend market has stepped back into stores.

La société

Erwan KROTOFF

Interview Retail VR by BFM Business

This Tuesday, March 23, the program Tech & Co interviews Retail VR by BFM Business and also received:-Catherine Barba, expert in digital commerce-Jonathan Guillot, head of Customer Experience and Innovation at Cora,-Benjamin Talon, founder of Soben-Adrien Zanelli, co-founder of Retail VR.

The Retail VR

Our latest articles

Wine Fair Merchandising: Should Headquarters Plan the Aisle Down to the SKU?

Retail VR & generative AI: save 80% of the time spent on your planograms

Our selection of articles

All our blog posts

Retailers turn to urban concepts

Urban concepts" are making their debut in France. Consumers can only rejoice as the trend of the moment is towards local shops.

Walmart invests in 3D

It's no secret that Walmart, the world's largest retailer, is going digital and investing heavily in new technologies, including 3D technologies.

Virtualize your points of sale

Retail VR now offers a complementary service to virtualize your points of sale, your stores, stores or showrooms: the virtualization of your point of sale.

Internet and virtual reality

First of all, Google, Apple, Facebook and Amazon are investing massively in augmented reality and virtual reality. The same, are investing massively in AI and voice assistants.

Product customization: I decline, you decline, he declines...

Every self-respecting consumer dreams of having a unique product that corresponds exactly to his expectations, a question of practicality and ego.

Virtual reality pushes the inflight catalog to the porthole

ETIHAD, one of the flagships of the aviation industry is now using VR. The goal: to offer its customers new travel experiences; virtual ones.

Focus on Paris Retail Week 2018

When some companies with a well established reputation ask themselves the question of whether or not to invest in a trade show, we at Retail VR do not ask ourselves the same question.

Social Selling Marketing

Social selling, social marketing, selling on social media: call it what you like, as long as it drives purchases.

Virtual reality: the promise of an immersive experience

The Alibaba executive sees the potential of VR as simple. The technology can provide a seamless, immersive experience for customers.

What is virtual reality?

The discovery of this technology is not limited by the acquisition of a VR headset. Indeed, here are different cases of use of these objects:

Virtual Reality: Bringing Some Excitement Back to an E-commerce Landscape Grown Dull

Major retailers are bringing it back, though perhaps a little late. The sales demonstrator, the promoter, the street vendor we love so much at a lively weekend market has stepped back into stores.

Interview Retail VR by BFM Business

This Tuesday, March 23, the program Tech & Co interviews Retail VR by BFM Business and also received:-Catherine Barba, expert in digital commerce-Jonathan Guillot, head of Customer Experience and Innovation at Cora,-Benjamin Talon, founder of Soben-Adrien Zanelli, co-founder of Retail VR.