The Retail VR

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Wine Fair Merchandising: Should Headquarters Plan the Aisle Down to the SKU?

Every fall, the French 'Foire aux Vins' wine fairs held by supermarkets transform the wine aisle in just a few days. Between local SKUs, fast-shrinking stock and in-store team expertise, how far should headquarters go in guiding shelf placement? We take stock, look at the arrival of alcohol-free wines, and explore what AI and 3D simulation can bring to the table.

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Retail VR & generative AI: save 80% of the time spent on your planograms

AI and large language models are transforming the merchandising chain, from planograms to POS materials. Here is how to automate your store layouts, personalize at scale, and free your teams from repetitive tasks.

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Retail VR and JVD: the press release
La société
Erwan KROTOFF

Retail VR and JVD: the press release

JVD and Retail VR, an augmented reality solution to accompany customers during the COVID-19 health crisis.

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Virtual showroom: offer an immersive experience to your customers
3D Commerce
Erwan KROTOFF

Virtual showroom: offer an immersive experience to your customers

The health crisis we are going through impacts our entire economy and to some extent also retail.

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IKEA offers a new virtual store with Alibaba
Actualité
Erwan KROTOFF

IKEA offers a new virtual store with Alibaba

First, let's go back to the problematic of the range extension in downtown. Finally, we will discuss the launch of this virtual store between the Swedish company and the Chinese platform: IKEA and Alibaba.

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Retail VR at CES in Las Vegas: the press review
La société
Erwan KROTOFF

Retail VR at CES in Las Vegas: the press review

Retail VR has been selected by the Île-de-France region to participate in the Consumer Electronics Show (CES) 2020 on the French Tech Pavilion.

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Retail VR will be at the EuroShop Retail Trade Fair
La société
Erwan KROTOFF

Retail VR will be at the EuroShop Retail Trade Fair

We will be participating in EuroShop, The World's No.1 Retail Trade Fair, from February 16 to 20. No rest for Retail VR: after the United States, it's time to prepare a trip to Germany.

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Retail VR at CES in Las Vegas: the first step in the international trade shows
La société
Erwan KROTOFF

Retail VR at CES in Las Vegas: the first step in the international trade shows

Our team flew to the United States last weekend. For over 50 years, the annual show organized by the Consumer Technology Association has been dedicated to technological innovation.

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Feedback: Nespresso and v-commerce
3D Commerce
Erwan KROTOFF

Feedback: Nespresso and v-commerce

We propose a series of five episodes to present Nespresso's feedback on v-commerce.

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InStore Activation: augmented reality for retail salespeople
3D Merchandising
Erwan KROTOFF

InStore Activation: augmented reality for retail salespeople

InStore Activation is an application for positioning objects (POS) in a markerless environment (directly on the floor).

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Retail VR at Paris Retail Week 2019
La société
Erwan KROTOFF

Retail VR at Paris Retail Week 2019

For this new edition, Paris Retail Week 2019 offers the retail community to meet for three days to share trends and challenges in the sector and listen to feedback from retailers, brands, partners and startups.

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Retail VR selected among the 5 most innovative start-ups members of POPAI
La société
Erwan KROTOFF

Retail VR selected among the 5 most innovative start-ups members of POPAI

For SONOVISION Magazine, Retail VR is selected among the 5 most innovative start-ups members of the POPAI. We are very proud of this!

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Virtual reality to expand product lines in stores or showrooms
Actualité
Erwan KROTOFF

Virtual reality to expand product lines in stores or showrooms

A recent UBS report published a few weeks ago and reported by many sites, announces that 75,000 stores will close by 2026 in the US.

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Virtual and augmented reality to meet customer experience requirements
Actualité
Erwan KROTOFF

Virtual and augmented reality to meet customer experience requirements

At its launch, Retail VR used the findings of a Gartner study that indicated that 100 million consumers will be buying in augmented reality online and in stores by 2020.

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