Virtual reality: the promise of an immersive experience

VR or the future of retail, according to Jack Ma

The Alibaba executive sees the potential of VR as simple. The technology can offer an immersive and seamless experience for customers. For retail players, this means new opportunities.

An immersive experience? Jack Ma's testimony

According to Jack Ma, head of Alibaba, "Pure e-commerce will be replaced by the concept of hybrid commerce. The integration of online and offline operations, logistics and data into a single value chain". For him, the future of retail lies in the promise of a simple, dynamic and personalized experience, seamless between offline and online formats. In fact, one of the first virtual reality shopping experiences came from Alibaba. And it's easy to see why Alibaba is now one of the leading investors in the retail sector in Virtual Reality technologies.

For more information

• See Metrotime.
• Continuation of the article in l'Usine Digitale

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